Connecting to APIs makes for a better experience
As I have spoken about in the past, the social media modality triggers deep aspects of our psychological nature. Through social media you are exposed. People know what you’ve posted and what you like. You know how many of your friends, and what friends, like a product or idea. It activates cognitive biases like in-group favoritism and the consistency principal.
This is great. Utilize social media in your messaging and you too can tap into this amazing marketing resource. The only problem is that Facebook and Twitter and all other social media platforms are doing it on someone else’s website. Visitors are not clicking on your buy now button if they’re on the facebook.com domain.
Social Media Platforms are Sharing Too
Luckily for us it is to the advantage of social media platform owners to share their content. They do this through a standard web development mechanism called the application programming interface (API – https://en.wikipedia.org/wiki/Application_programming_interface). As per Wikipedia, “an application programming interface is a set of subroutine definitions, protocols, and tools for building software applications.”
Whoa, what does that mean? APIs take the content from web services and break it down into discrete pieces. For example, you can connect with the Facebook’s Graph API and get information about users on facebook.
That’s a lot of information to grab from Facebook and other platforms have APIs as well. You can take information from one API and mix it with another to create new ways to interact and consume with content.